The Biosphere Connections partnership with the Star Alliance Network
The Star Alliance Network has established a partnership agreement - Biosphere Connections – with the Convention on Wetlands (Ramsar, Iran, 1971) and
the International Union for Conservation of Nature (IUCN)
Biosphere Connections aims to promote the conservation of biodiversity and the sustainable use of natural resources.
The initiative teams the Star Alliance network of airlines with the Ramsar Convention on Wetlands and the International Union for Conservation of Nature (IUCN).
Biosphere Connections will use the communications activities of the three partners - including Web sites, publications, events, and in-flight entertainment systems, and will also provide the airline connections of the Star Alliance to help connect the people and places of IUCN and Ramsar in their daily work.
The overall purpose is to contribute to the promotion and conservation of biodiversity, and the sustainable use of natural resources in all the countries and regions that Star Alliance member airlines operate, by connecting the networks offered by all the constituent partner organisations.
Biosphere Connections Newsletters
Star Alliance’s campaign features two Ramsar Sites
On 30 March 2011, Star Alliance launched its new brand campaign featuring the Alliance’s “Biosphere Connections” initiative. Five high quality films are now being completed by the National Geographic team who shot them in the USA, Turkey, Brazil, Tanzania and India. Read full article here.
The partners for this initiative:
The International Union for Conservation of Nature (IUCN) brings together governments, more than 800 NGOS, and 10,000 scientists and experts from 181 countries in a unique worldwide partnership. Created in 1948 and supported by 1,000 staff in more than 60 countries, IUCN is the world’s largest environmental network for dialogue,
science and action on sustainable development.
The Convention on Wetlands, signed in Ramsar, Iran, in 1971, is an intergovernmental treaty which provides the framework for national action and international cooperation for the conservation and wise use of wetlands and their resources. There are 168 Contracting Parties to the Convention, with more than 2,000 Ramsar Sites, totaling above 200 million hectares, designated for inclusion in the Ramsar List of Wetlands of International Importance.
The Star Alliance Network shares the long-term goals of the partner organisations - to seek conservation of biodiversity and natural resources in biosphere reserves, world heritage sites, wetlands and the sustainable development of human communities and the ecosystems they depend on. The Star Alliance Network wishes to support these internationally recognised organisations, and carriers’ efforts to improve environmental management, demonstrate commitment to the long-term health and well-being of society and the planet.
Less than two years after the alliance was founded in 1997, on 3 May 1999, the then member carriers signed an Environmental Commitment Statement outlining six principles that would “challenge us to reduce our impact on the environment and maintain a healthy balance between progress and environmental sustainability.”